Just reading this article makes me want to text in a pizza! The last time I went to Birdland, the jazz corner of the world, I suggested to the server that there should be an option to text your order, because it’s nearly impossible to communicate. I read on Michael Stephen’s blog that the Yale University Library offers ”txt a science librarian.” How many places will follow suit? Good for Papa John’s and Yale! 
Papa John’s International Inc. has launched a text messaging ordering option at all of its 2,700 U.S. locations.
Close to one in five of the Louisville based company’s orders are currently made online. Rivals such as Domino’s Pizza promote mobile orders with Web-enabled phones.
Papa John’sChief Executive Nigel Travis said the company is the first to offer text message ordering on such a large scale. “Text ordering will allow us to reach a different group of customers who prefer text over online and email,” Travis said.
To use the text service customers register online to create accounts. They can save four favorite orders, along with the delivery address and payment preference. Users can select “FAV1″, “FAV2″, “FAV3″, or FAV4,’ to text message orders. Papa John’s sends a reply and the customer has the option to change or confirm the order.
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